Genre theory is used to categorise films into a certain category of composition characterised by its similarities in the film or the style of the film. Things such as, directors and story lines, titles and point of sale displays.
An easy way for dummies to identify a specific genre is to analyse a set of films placed in the same genre, for example, horror. In many horror films, we sense danger and fear within the advertisements as they are usually dark and mysterious and does not inform you much about the story line and often has one big picture juxtaposed in the middle, a slogan and the title.
The director of the film. Directors often produce films in the same genre as they start of with, directors such as Steven Spielberg will always produce, fantasy, action packed, thriller films.
The titles of the films also represent genre, such as 'Friday the 13th', 'Psycho' and 'Halloween'. All three titles suggest that the film itself is about something bad as everyone knows Friday the 13th is known to be an unlucky day, halloween is a day where ghosts and devils are talked about and Psycho, psycho defines a person that is ill in the mind, a psychopath and suggests that the film is about a psychopathic person or people.
Knowing what genre a film is can benefit the film itself as it makes the audience aware of what they are watching and aware of what they want to watch. However, as we progress, genres are mixing into each other and creating hybrids which can cause problems as people may argue that some genres should not be changed or merged together.
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